Business Model of NME

The Business Model of ‘NME’ 



Who publishes it? 
The publishing company for the music magazine ‘NME’ is TimeInc.UK. This has a net work of over a billion. This company is very well known but doesn't just publish this magazine, they are also know for publishing over 60 magazine such as Golf Monthly, Chat, Now, Livingect and Maurie Clare UK.

How does NME makes its money and raise more awareness? 
Obviously the company make money through selling their magazine; however there are other ways they make their money. Ways you might not have guessed. They also make money through advertising in their magazine and from sponsoring over 4 music festivals and award shows. An additional way they have increased their money is through the online store where you can buy products based around NME which includes artists that are regularly featured in their magazine. This is where their main funding comes from and what has caused the magazine to be of great success today.







How does the magazine ensure regular readership? 
Through competitions not only just in the magazine but on their website as well and a monthly subscription, NME has features that really do ensure regular readership. The competitions you can enter are based solely on what you read in the magazine and the subscription offers you things that you don’t get if you buy it off the stand. This entices readers to keep buying and reading the magazine because there is a sense of constancy. Another way in which this magazine ensure regular readership is to every month have a handful of the same features to ensure there is something that readers will known and recognize when they get the magazine however it will always be of different content.






What I have learnt from completing this buisness model was simply just about the background of the company because I think it is hard to surround your magazine around a particular magazine and not know anything about the magazine or the company itself. This has also helped me to start thinking about what companies I believe I should let distribute my magazine. With a magazine and a company comes a stigma and a certain attachtment so it is key you chose the right business to help your magazine achieve the success it deserves.